
Boulder culture
CU Buffaloes Football at Folsom Field
Published June 2026 · Updated July 2026
If you visit Boulder in the fall, the biggest show in town is CU Buffaloes football at Folsom Field, right on the CU campus (the same stadium where the BolderBOULDER 10K finishes).
A national spotlight
Colorado moved to the Big 12 Conference in 2024, and the hiring of Deion "Coach Prime" Sanders as head coach in December 2022 turned the program into a national media story — sold-out spring games and prime-time TV attention put Boulder on sports fans' maps.
Ups and downs
On-field results have swung year to year under Sanders, but the media and TV interest has stayed high. Expect a lively, sold-out atmosphere on big game days.
Football season runs in the fall (the 2026 season opens in early September), so it doesn't overlap the January festival — file this under "reasons to come back." CU Buffs football.